H&M goes green.

The Swedish chain of clothing stores proves that ecological clothing doesn’t always have to be beige and made from linen. As part of their green “Conscious” line, the chain launches an exclusive “glamour” collection on the 12th of April.

“Conscious”

The conscious collection was launched in 2011. The popular clothing chain anticipates thus the trend of durable development demonstrating that green fashion opens a world of possibilties. The items still follow the latest trends but are made of ecological materials as recycled wool or biological cotton.

Now H&M takes it to the next level with a genuine “red carpet” collection. Little dresses in gaudy colours, long evening gowns and  tuxedos, all perfect voor special occasions. A lot of celebrities such as Nathalie Portman, Michelle Williams and Kristin Davis already prooved that the collection is “red carpet” proof by showing up in one of H&M’s creations.

So fellow female MTB students, get your asses down to the nearest H&M store to treat yourself on a gorgeous ecological dress!

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