Green label, Future Friendly, Organic, Eco certified, Planeteco, Got2BeGreen,
Ecorazzi, Brighter Planet, Eco Line, … These are just a few of the wide rang of
ecologic labels that products carry in your local supermarket. But what do they
mean exactly? Aren’t they rather misleading than giving relevant information to
the customer?
That’s exactly why some IT professionals in the US developed a new
smarthone app called the GoodGuide. As
its name already reveals, the app wants to be a “good guide” towards the
costumer while shopping in his/her favrourite supermarket. Again and inherent in all smartphone apps I
cited before (i.e. Paper Karma, Hootroot
and iRecycle) , the ease of use is impressive. Simply by scanning the
barcode of a product, you’ll immediately see its overall green score, which is calculated
upon its health, environmental and social performance ratings. In a jiffy, you can
separate green products from fake green products.
Pieter Glorieux
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