woensdag 14 maart 2012

Give a hoot, green your route!


As my quest for eco-friendly printing has been taken over by Laura and Thomas (Fare thee well, comrades!), I’ve decided to move on and see what else there is in store. As I’ve heard some of my colleagues dreaming out loud of a trip around  the world - once this rollercoaster called MTB has come to an end – I’d like to provide them with at least one innovation that’s ecologically justified.

Stuffing their heavy backpacks with more ponderous attributes isn’t an option though. That’s why I focused on something nearly every MTB student has nowadays and that can be, above all, unlimitedly stuffed without causing any back pain: the smart phone.
Result of my new quest: an ecological travel app called Hootroot that helps you navigate efficiently from A to B. Nothing revolutionary about that, you might think, but this app also includes carbon footprints for travel by car, airplane, public or human-powered transport on any possible route.

It’s no coincidence the novelty was invented by Brighter Planet, currently a leading provider of carbon and energy calculations.  Rather than being an innovative appliance, the Hootroot  may be innovative by changing travellers’ ecological mentality or behavior, constantly facing them with their ecological footprint.  

Cause pictures say more than words, and videos even more than pictures:


Pieter 

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