I doubt if
some of you still don’t know the company Mobile Vikings. This young company
came up last year providing cheap mobile internet for smartphones and tablet PC’s
in Belgium. So far, more than 90 000 users have been convinced by the new
operator. Since innovativeness and entrepreneurship have always been the key
driver in their business, Mobile Vikings recently launched an experiment in
which customers can earn free mobile internet service by participating in
offers from local businesses. The system, called “Viking Spots” has set up a
network of local businesses or “spots” that can be accessed virtually through a smartphone app. When mobile users
interact with these spots, for example whey they check-in, buy something and
write a recommendation, they earn free Viking Points, which can be exchanged
for credit on their Mobile Vikings account. Currently, the system is only open
to a limited set of users around Hasselt, where the headquarters of Mobile
Vikings are located. However, a broader roll-out in other cities can be
expected soon. In fact, the Viking Spots platform could be compared to the
existing Foursquare-app for smartphones. Yet, the difference with the new app
is that you can get rewarded for your check-ins and purchases at local
businesses. As a result, powering mobile users through local business offers means benefits
for both parties. An idea to watch and learn from!
Thomas Catteeuw
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