Hybrid meat.

If the name Alexia Leysen does not ring a bell, you shouldn’t be ashamed, because you’re not the only one that doens’t know her. Yet her facebook-action ‘Dagen zonder Vlees’ (Days without Meat),  has reached out to loads of people. She started her crusade in 2011 and managed to convince 1000 Belgians to stop eating meat for forty days. Now, in 2012, she is dedicated to expand this number and make an ever expanding number of people vegetarian. That is, at least  for the forty days that the christian fasting period is long.

Her purpose is quite simple:
Deminish the amount of meat and fish that one eats for forty days. The action however is not religiously inspired, but should help us reflect on the impact of our eating habits on Mother Nature.
Now, being a vegetarian or even fasting is not that innovative, but what makes this action so unique is that it has been put up by meat-eaters for meat-eaters.

The ultimate purpose is helping people realize that we are perfectly capable of functioning without or with less meat, and by doing so reducing our ecological footmark and helping nature.

Inspired by this great project I decided to take up the challenge, and in doing so convincing other people to join me. Except for my nitwit-boyfriend who is a carnivore to the bone.
It’s only been five days and in my search for alternative products I stumbled across something called hybrid meat. Having never heard of it before I decided to have a better look at it and it makes perfect sense!.
It consist in part vegetable ingredients, part meat. In this way, it would be possible to reduce the quantity of meat per person in a quick and effective way. 

The perfect innovation for meat-loving environmentalists!

Wouldn't you like to take a bite?!!

Lore Ott